ABOUT FELT THAT STUDIOS

We show the world your brand the way you see it.

The who, what, when, where and why. Told simply, honestly, and without corporate jargon.

You work in one of the fastest-growing, most experience-driven industries in the world. Luxury hotels, resorts, and cruises are expanding at a projected growth rate of up to seven percent over the next several years. Travellers are searching for connection, meaning, and memorable experiences, not just places to stay. Your visuals are often the deciding factor long before a guest sees your lobby. Felt That Studios exists to help you meet that expectation with work that actually moves people.

• Who is Felt That Studios?

  We are a specialist studio built for luxury hotels, resorts, cruises and experience-led brands. Our work is rooted in emotive storytelling, cinematic craft and research-backed insight.

  You’re not hiring a videographer. You’re partnering with a team that understands your world, your audience and the market forces shaping the luxury travel industry today.
• What do you actually do?

  We craft cinematic brand stories, hero films, photography collections and complete content suites designed to increase bookings, strengthen brand perception and elevate the guest experience long before they ever arrive.

  We also produce evergreen business content: talent attraction films, staff training assets, social content sets, investor pieces and internal communication tools.
• Why were you created?

  After researching the luxury travel sector in depth, one thing became clear. Brands in your space are growing fast, modernising quickly and heavily reliant on digital storytelling, yet most content on the market feels generic and emotionally flat.

  Guests make decisions based on how a place makes them feel, not just how it looks. We built Felt That Studios to solve that gap and bring intentional, narrative-driven, emotionally grounded content back to the industry.
• Where do you work?

  We work throughout Australia and internationally. Whether it is a resort, a ship, a hotel group or an experience brand, our workflow is made for travel, adaptation and seamless on-site integration.
• Who do you work with?

  We partner with Directors of Marketing, Brand Managers, Executive Teams and creative departments who value clarity, precision and a collaborative workflow. They know the power of strong visuals and want a partner who understands luxury hospitality just as well as they do.

  If you value strategy, consistency and results... you’re our people.
• What makes you the expert?

  Our expertise is grounded in both craft and research. When we build for you, it is not guesswork — it is insight-driven creation.

  Through industry research we found:

  93 percent of hotel and resort web traffic begins with search

  Short-form video is over 1,000% more shareable than static content

  Instagram leads luxury travel inspiration for more than half of travellers

  Virtual tours, story-led videos and immersive media increase booking confidence

  Luxury travellers respond strongest to emotional storytelling and personalised experiences

  High-quality visuals dramatically strengthen brand perception and repeat bookings

  Your market is growing, your competition is rising and your audience expects content that feels intentional, emotive and elevated. We help you meet that expectation with work that reflects the world the way you see it.
• How do you operate?

  We operate with clarity, collaboration and transparency. Discovery, planning, on-site production, editing and delivery are structured to support your internal workflow.

  Communication is straightforward. Expectations are clear. Deliverables are defined from day one. You always know what is happening, why it matters and how it serves your brand.

  Explore Our Services

If you want content that tells a real story, elevates your brand and supports measurable outcomes, explore the packages below. They break down exactly what we deliver and how we work together.